When Our Website Disappeared from Google
A candid look at how we lost 70% of our traffic in three months and what we learned rebuilding our organic search presence from scratch.
Read articleSharp takes on technical SEO that make a difference
We publish grounded analysis on what works in technical SEO, what doesn't, and why some strategies keep getting repeated despite poor results.
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What we cover here
Each section represents a distinct angle on technical SEO with its own perspective and focus.
Guides
Step-by-step approaches to solving specific technical problems. Written for people who need to implement something today without wading through theory.
Analyses
Critical examinations of commonly accepted practices. We question assumptions, test claims, and present data-driven conclusions about what actually moves the needle.
Articles
In-depth explorations of technical concepts, algorithm behaviors, and industry patterns. These pieces connect dots between isolated observations and broader trends.
Worth reading right now
Three pieces that capture current thinking on technical SEO problems worth solving.
Why canonical tags fail more often than they succeed
Search engines ignore canonical directives in predictable situations. Understanding when and why prevents wasted effort on solutions that won't work.
Continue readingThe pagination problem nobody wants to solve properly
Most pagination implementations create duplicate content issues while destroying crawl budget. There's a better approach that requires rethinking how we structure listings.
See the solutionGuides
Google's Core Web Vitals Just Got Stricter
Read guideAnalyses
On-Page SEO vs Technical SEO for Better Rankings
Compare on-page and technical SEO factors that directly impact your search rankings with specific examples from real websites.
Read analysisWhat Actually Makes a Backlink Valuable
Examine the specific differences between high-value and low-value backlinks through real ranking data and examples.
Read analysisLocal SEO vs Global SEO Strategy Breakdown
See how local and global SEO strategies differ in execution with specific ranking factors for each approach.
Read analysisArticles
Three Months of Bad SEO Advice
How following expert recommendations nearly destroyed our education website and the patient process that brought it back to life.
Read articleEditor selections
Four pieces that represent different approaches to common technical problems. Each offers a perspective worth considering.
Crawl budget isn't what most people think it is
The obsession with crawl budget optimization misses what actually matters. This piece explains what search engines prioritize and why most crawl budget advice wastes time.
Why this mattersJavaScript frameworks and the indexing problems they create
Client-side rendering creates predictable indexing failures. Understanding the mechanism helps you decide whether server-side rendering solves your specific problem or creates new ones.
See the analysisSchema markup that search engines actually use
Most schema implementations add complexity without delivering value. This piece identifies which schema types produce visible results and which ones search engines ignore.
Get the detailsURL structure decisions that affect everything downstream
Early URL structure choices compound into major problems later. This piece examines how subdomain versus subfolder decisions affect Doravexonali authority, internal linking, and migration complexity.
Understand the tradeoffsJoin the conversation
We publish analysis, but the real value comes from people who challenge assumptions and share what they've learned from implementation. Here's how to engage.
Get in TouchConnected series
Some topics require multiple pieces to cover properly. These series build progressively from foundation to implementation.
Core Web Vitals Reality Check
A three-part examination of what Core Web Vitals actually measure, how they affect rankings, and whether the optimization effort delivers proportional results.
International SEO Architecture
Four pieces covering Doravexonali structure decisions, hreflang implementation, content duplication handling, and technical setup for multi-language sites.